It’s a poor mix. If President Buhari wanted both men that badly, why couldn’t one of them become the Minister of Information?
Today’s announcement of the appointment of spokespersons for President Muhammadu Buhari once again brings
to mind something that always bother me about political appointments in
Nigeria. I’ve always marveled at how very often sentiments (who you like the
more) and patronage (who introduced you to the boss) come to play a big part in
appointments to very critical positions.
come to the judgment that Femi Adesina should be the boss of Garba Shehu.
professionals and I congratulate them, especially Femi who has obviously worked
hard for the position by using his column in The Sun to give President
Buhari a solid backing during the campaigns.
since 2007 when I headed the editorial group at the Atiku Media Office, because
he treated me in a manner that I will never forget in my life – which came as a
shock to me because I know that he is a first-class PR man with the critical
media community that he related with on behalf of Atiku Abubakar.
think that by any yardstick – age, experience in the profession, knowledge of
political communications, and respect among the critical media constituency –
Garba is by far the better candidate, so why make him an assistant and Femi an
Adviser (of cabinet rank)?
know, here’s how Garba compares with Femi in our profession:
- Garba
and Femi are both graduates of mass communications, Garba from the premier
Jackson School (UNN) and Femi from the highly regarded Unilag Mass Comm
Department; They both qualify on that basis - Garba
began his journalism career 33 years ago; Femi is reportedly 28 years on
the beat. - Garba
edited a daily newspaper over a decade before Femi got his first
appointment as one. - Garba
managed the PR department of a very big corporate organization (Alscon);
Femi has no such experience. - Garba
managed media campaigns in at least three different national elections;
Femi has no such experience; - Garba
managed a political personality (Atiku Abubakar), running a first class
media office that has become a model in Africa; Femi has no such
experience. - Garba
managed a newspaper organisation, decades before Femi got his most recent
job as MD of Sun; - Garba
knows every political reporter (radio, TV, newspaper, online media) worth
knowing in Nigeria – by name; at this moment, Femi cannot claim the same. - Garba
was elected President of the Nigerian Guild of Editors more than a decade
before Femi got to the position.
reason for this pecking order. If President Buhari wanted the two men that
badly, why couldn’t one of them become the Minister of Information? Will that
position now go to the parrot Lai Mohammed, a lawyer and first-class
propagandist but a very poor strategic communicator? What will it say about the
President if Mohammed becomes the government spokesman while the two persons
who qualify for the job are busy jostling for better positioning at the door of the
Aso Rock inner chambers?
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