HOW much will it cost?
Event planners like to ask their clients what their budget is so they can plan within that budget. It is alright to rely on them but what about if you want to organize the show yourself? This is where a block of time is called for, to think through what it means to organize what you want to do and how much can be realistically budgeted to make maximum impact and achieve the objective. Without determining a budget and working within it, many an event organizer has lived to rue the day.